Bill Munro, buyers' broker, Georgia Elite Realty, Atlanta, GA

                         Buyers Resources: Save Money

                                          $$$$ Save Yourself Thousands $$$$$

If you're not familiar with the role of a Buyer's Broker/Agent, and you have not signed a buyer's brokerage agreement, then it's possible you may think the Real Estate Agent who is chauffeuring you around, is working for you, and looking out for your best interests.

                                                         "DON'T BET ON IT"

TRADITIONALLY, both the agent who listed the home and the agent who sold the home worked for the "SELLER". Both agents were required to get the highest possible sales price for the seller. Also, let me point out, even if "YOUR" agent had information that the seller was willing to reduce the price or help pay the closing costs etc., you may never find that out, because both agents had a fiduciary responsibility to the seller. And, any information you gave to "YOUR" agent, such as how much you were willing to pay or how soon you needed to purchase, HAD TO BE REPORTED BACK TO THE SELLER, BY LAW. WHICH OF COURSE GAVE THE SELLER A GREAT ADVANTAGE.

             THE DECK WAS STACKED AGAINST YOU....UNTIL, THE BIRTH                                          OF BUYER'S BROKERAGE IN 1995.

Now, more and more buyers are using Buyers agents to help them find their new home, negotiate the price and close without a lot of hassle. These agents, are "BUYERS AGENTS", and are licensed realtors. The big difference is a buyer's agent has a fiduciary responsibility to the "BUYER" and is legally bound by real estate law to REPRESENT THE BUYER EXCLUSIVELY.

REMEMBER, SIGNING THE BUYERS BROKERAGE AGREEMENT CREATES A FIDUCIARY RESPONSIBILITY.

A Buyers Agent actually works to the detriment of the seller by digging up information on the house and the sellers position that can work to the benefit of the buyer. Buyers Agents will always try to find out the past history of the home, as well as information on the seller. Things that the seller would just as soon keep hidden. Information like a sellers imminent job transfer or possibly a divorce settlement are things that the "TRADITIONAL realtor have always kept secret from the buyer. "MY JOB" is to level the playing field for my buyers.

Since more and more buyers are using Buyers Agents, there is mounting evidence that buyers are getting better deals. When companies studied the home purchases of their relocating employees, they found that those who worked with traditional agents ended up paying about 10 percent more for their home, than those using a buyer's agent. On a $150,000 home that's a savings of $15,000 of the buyers money.

In a recent case, I found a home in Marietta, listed for $279,900 that suited my buyers needs and had been on the market for nearly five months. After several rounds of negotiations, I got the price reduced to $259,000 and the sellers also agreed to pay $7,000 of the closing costs as well as $4,100 for repairs and renovations. Net savings for my buyer was $31,100.00

          I HAVE A REPUTATION OF BEING AN EXTREMELY STRONG NEGOTIATOR.

So as you might expect, many traditional listing agents don't like Buyers Agency. However, the trend towards equal representation has proven unstoppable. Consumer advocates such as Money magazine and The National Home Buying Institute have gone on record urging consumers to seek buyer representation when purchasing a home. Buyer Agents nation-wide have formed the Real Estate Buyers Agency Council(REBAC), of which I am a member, and I have attended the necessary classes to acquire their designation. Accredited Buyers Representative(ABR). This organization was formed to educate consumers and to help Buyers find buyer agents anywhere in the USA and Canada.

I GUARANTEE MY CLIENTS WILL EXPERIENCE COMPLETE SATISFACTION WITH MY REPRESENTATION.